Tuyyo Foods: How three incredible solopreneurs came together in a new kind of merger.
To put it simply, building anything by yourself is hard. I don’t know anything you can do alone without some level of support.
There’s a magic that happens when you team up with others and you’re actually on the same page. An alchemy. A true marriage of the minds and souls.
It’s so easy in business to think we have to just fight for ourselves and our brands. The capitalistic mentality that there has to be a “winner” in a category, instead of realizing coming together makes us all so much stronger.
I was blown away by this level of collaboration that has happened the first quarter of the year with the merger of Tuyyo Foods, Nemi Snacks, and Todo Verde.
This wasn’t some big box brand gobbling up another growing company, in fear they can’t innovate fast enough.
This was three solopreneurs, three Latina founders turned friends, who looked at each other and said, “What if we were better together?”
No IPO. No giant acquisition. But three separate brands rooted in culture and community, in celebrating the foods that make Latin America so special, who make even more sense together.
This version of Tuyyo Foods is the full Mexican tablescape. A flavor fiesta coming together everyday in your kitchen.
This is the future of mergers and growth. Not waiting for someone else to tell you when you can make moves. Or that you have to be a certain size to do something.
But having the total agency to just make the decisions yourselves. This is an act of strength and loving resistance.
Take that spirit with you the rest of this week. You get to choose your timing. You get to choose your pivots. You get to write your story.
Tuyyo Foods’ Perfect Bite
What if instead of waiting for a big brand to buy you out, you just built something bigger on your own terms?
That's exactly what Stefanie Garcia Turner, Regina Trillo, and Jocelyn Ramirez did when they merged their three beloved brands - Tuyyo Foods, Nemi Snacks, and Todo Verde - into one powerhouse under the Tuyyo Foods umbrella. And the food industry is paying attention.
In this episode, I sit down with the full executive team behind Tuyyo Foods 2.0 for a conversation that covers everything: Growing up with food as an act of love, building brands that push back against tired stereotypes of Latino culture, and why three solo founders decided that coming together was the boldest move they could make.
These three are the coolest girl gang and I was so excited to have them on TPB. The Tuyyo team can really inspire all of us that growing together is better!
🎧 Listen to the episode on Apple Podcasts
🎧 Listen to the episode on Spotify
📺 Watch the episode on YouTube
Connect with Tuyyo Foods:
Website: tuyyofoods.com (launching soon with all products + store locator!)
Instagram: @tuyyofoods
Nemi Snacks: @nemisnacks
Todo Verde: @todoverdela
Storytelling Secret Ingredient:
The Art of the Rebrand
The best rebrands don't abandon what you've built—they reveal what your story was always really about. Whether you're merging companies, evolving your product line, or repositioning yourself entirely, the founders who do this well share one thing in common: They find the thread that was always there and pull it forward into something new. Here are a few things to think about for your own rebrands.
Find your through line before you touch anything: Ask yourself, “What has always been true about why I started this?” Your through line is the foundation your new story gets built on. For Tuyyo, it was community and cultural pride. Yours is already there — you just have to name it.
Let your audience in on the why, not just the what: Most rebrands announce the change. The best ones share the journey and honor what came before. Context turns a logo change or a pivot into a movement people want to be part of. Don't just tell people what's new — tell them what led you here and invite them to the new chapter.
Make the new story simpler, not just different: One of the clearest signs the Tuyyo rebrand was working? Retailers immediately understood the vision — a Mexican tablescape, one unified brand, three products that tell a complete story together. A rebrand should make it easier for someone to understand what you do and why it matters, not harder. If you can't explain your new story in a sentence, keep working on it.
Storytelling secret ingredient: Master the art of the rebrand. When you know who you've always been, evolution isn't scary — it's inevitable.
Purposeful Pivoters
I love how thoughtful these F&B co’s and personas have thought through their brand remixes.
Catherine De Orio — the personal rebrand Catherine spent years telling other people's stories beautifully on “Check, Please!” and as a brand ambassador—until she realized the most compelling one she hadn't told yet was her own. Follow along with her new lifestyle brand Casa De Orio and listen to our episode here!
Partake Foods — the evolution rebrand Partake started as "safe snacks for my daughter" and grew into a platform for inclusivity and food access — the story never changed, it just got bigger.
Chef Henry Hill — the expertise rebrand Henry didn't leave his Michelin-starred cheffing career behind — he reframed everything it taught him as the foundation for what he builds next with his own R&D consultancy and creator brand, Hill’s Research Kitchen. Learn more from in our episode here!
Thanks so much for being part of The Perfect Bite’s journey and supporting these founders’ stories. Feel free to respond to any of these messages with thoughts on how I can improve my storytelling in the future or if you have any guest ideas!
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