To put it simply, building anything by yourself is hard. I don’t know anything you can do alone without some level of support.

There’s a magic that happens when you team up with others and you’re actually on the same page. An alchemy. A true marriage of the minds and souls.

It’s so easy in business to think we have to just fight for ourselves and our brands. The capitalistic mentality that there has to be a “winner” in a category, instead of realizing coming together makes us all so much stronger.

I was blown away by this level of collaboration that has happened the first quarter of the year with the merger of Tuyyo Foods, Nemi Snacks, and Todo Verde.

This wasn’t some big box brand gobbling up another growing company, in fear they can’t innovate fast enough.

This was three solopreneurs, three Latina founders turned friends, who looked at each other and said, “What if we were better together?”

No IPO. No giant acquisition. But three separate brands rooted in culture and community, in celebrating the foods that make Latin America so special, who make even more sense together.

This version of Tuyyo Foods is the full Mexican tablescape. A flavor fiesta coming together everyday in your kitchen.

This is the future of mergers and growth. Not waiting for someone else to tell you when you can make moves. Or that you have to be a certain size to do something.

But having the total agency to just make the decisions yourselves. This is an act of strength and loving resistance.

Take that spirit with you the rest of this week. You get to choose your timing. You get to choose your pivots. You get to write your story.